type of retail outlet that focuses on one type of product at very competitive or discount prices and often dominates the market is referred to as a __________.
A) general merchandise store
B) specialty outlet
C) hypermarket
D) category killer
E) regional dominator

Question

Quizplus · Accepted Answer

A category killer is a retail outlet that specializes in one type of product category and offers a wide variety of brands and models within that category. They typically offer very low prices and dominate the market in that category, making it difficult for other retailers to compete. General merchandise stores and specialty outlets may offer a variety of products, while hypermarkets offer both grocery and general merchandise. Regional dominators may dominate a particular region but may not specialize in a specific product category.

Type of Retail Outlet That Focuses on One Type of Product