Figure 19-6
-of the advantages of social media is that communities can form around ideas,interests,and commonalities regardless of the physical location of their members.The best way to use this advantage to market a product is to
A) identify the niche audience of consumers to target and choose the appropriate social network to reach this audience.
B) use Facebook to reach the niche audience of consumers because it is the largest, most popular social network.
C) use Twitter to create a buzz in the niche audience of consumers to target and get them "tweeting."
D) identify consumers in the niche audience who are "passive receivers."
E) create a YouTube video because it is the highest in "media richness" and will capture the attention of the niche audience.

Question

Figure 19-6
-of the advantages of social media is that communities can form around ideas,interests,and commonalities regardless of the physical location of their members.The best way to use this advantage to market a product is to
A) identify the niche audience of consumers to target and choose the appropriate social network to reach this audience. 
B) use Facebook to reach the niche audience of consumers because it is the largest, most popular social network. 
C) use Twitter to create a buzz in the niche audience of consumers to target and get them "tweeting." 
D) identify consumers in the niche audience who are "passive receivers." 
E) create a YouTube video because it is the highest in "media richness" and will capture the attention of the niche audience.

Quizplus · Accepted Answer

By identifying the niche audience and choosing the appropriate social network to reach them, a marketer can effectively target their message and engage with potential customers who have a strong interest in their product or service. It is important to research which social networks are most popular among the target audience and use strategies such as content marketing, influencer marketing, and community building to reach them. Simply using the largest or most popular social network may not be effective if the target audience is not active on that platform.

Figure 19-6 -Of the Advantages of Social Media Is That Communities Can