Traditional media use one-way communication to advertise their products.The consumers are therefore referred to as __________.
A) one-way consumers
B) passive receivers
C) end-receivers
D) traditional consumers
E) traditional receivers

Question

Quizplus · Accepted Answer

Traditional media use one-way communication where the consumers are passive receivers. They do not actively engage with the advertisement and are only exposed to the one-way message being transmitted by the traditional media.

Traditional Media Use One-Way Communication to Advertise Their Products