threat arising from the introduction of an Internet channel and the potential harm to trade relationships with a manufacturer's retailing intermediaries is referred to as _________.
A) channel conflict
B) channel clash
C) channel chaos
D) channel divergence
E) channel discord

Question

Quizplus · Accepted Answer

Channel conflict refers to the potential harm to trade relationships with a manufacturer's retailing intermediaries due to the introduction of an Internet sales channel. It occurs when manufacturers use multiple channels to sell their products, creating conflicts and competition among the channels.

Threat Arising from the Introduction of an Internet Channel and the Potential