blending of different communication and delivery channels that are mutually reinforcing in attracting,retaining,and building relationships with consumers who shop and buy in the traditional marketplace and online is referred to as __________.
A) multichannel marketing
B) strategic channel alliances
C) dual-track reselling
D) dual distribution
E) retail segmentation

Question

Quizplus · Accepted Answer

Multichannel marketing refers to the use of multiple communication and delivery channels to reach customers and build relationships with them. This approach typically involves a combination of traditional brick-and-mortar retail stores, online stores, mobile apps, social media, and other channels. By blending these channels together in a comprehensive strategy, businesses can attract and retain customers more effectively, as well as build stronger relationships with them over time. Other answer choices, such as strategic channel alliances and dual distribution, may be related to multichannel marketing but do not fully capture the breadth and scope of this approach.

Blending of Different Communication and Delivery Channels That Are Mutually