general product and service categories dominate online consumer buying today and in the foreseeable future.One category includes items such as computer software,travel and lodging reservations and confirmations,financial brokerage services,and electronic ticketing,for which
A) prepurchase trial is critical.
B) digital delivery is the single most important factor.
C) audio or video demonstration is important.
D) price and delivery time are not key factors.
E) price and speed of delivery are the determinant sales factors.

Question

Quizplus · Accepted Answer

Digital delivery is the single most important factor for products like software, travel reservations, and electronic ticketing, as these can be delivered instantly and electronically.

General Product and Service Categories Dominate Online Consumer Buying Today