interactive marketing,
A) the seller controls the kind and amount of information presented to the buyer.
B) buyers and sellers communicate face-to-face in the traditional marketplace.
C) media convergence is necessary for an exchange to take place.
D) the buyer controls the kind and amount of information received from the seller.
E) real time transactions are impossible.

Question

Quizplus · Accepted Answer

Interactive marketing involves a two-way communication between buyers and sellers, where the buyer has the control over the type and amount of information received from the seller. This allows for a more personalized and targeted approach to marketing, as buyers can engage with the seller and receive more relevant information based on their specific needs and preferences. Media convergence may or may not be involved in interactive marketing, and real-time transactions are possible but not a defining characteristic. Control over information is key in interactive marketing.

Interactive Marketing