the marketspace,consumers can tell marketers exactly what their requirements are,making customization of a product or service to fit their exact needs possible.This means that marketers can use electronic commerce to enhance customer value by contributing to
A) place utility.
B) form utility.
C) time utility.
D) possession utility.
E) product utility.

Question

Quizplus · Accepted Answer

Customization of a product or service based on consumers' requirements contributes to form utility, which is the usefulness created by giving a product a distinctive form, such as customization for individual needs. Place utility refers to the usefulness created by having a product available in a particular location, time utility refers to the usefulness created by having a product available when needed, possession utility refers to the usefulness created by making a product easy to acquire, and product utility refers to the usefulness created by the product itself.

The Marketspace,consumers Can Tell Marketers Exactly What Their Requirements Are,making