When does increased customer value occur?
A)when the customer receives more benefits
B)when the customer perceives a greater gap between benefits and sacrifice
C)when customer costs are reduced
D)when customer prices are increased

Question

Quizplus · Accepted Answer

Increased customer value occurs when the customer perceives a greater gap between benefits and sacrifice. This means that the benefits they receive are perceived as being higher than the costs or sacrifices they must make to obtain those benefits. This can include factors such as price, time, effort, and any other resources that the customer must invest in the product or service. By increasing the perceived value of a product or service, businesses can retain existing customers and attract new ones.

When Does Increased Customer Value Occur