Senior executives at a large tire company learned that a line of tires had a tendency to fall apart in very warm weather.This resulted in several vehicle accidents in the Middle East and South America.However,the executives did not hear about these problems until several weeks after the lower-level managers learnt about the same.Although the senior executives encourage staff to openly communicate all information,the lower-level staff held back the information for fear that they might lose their jobs.Which communication concept best describes this communication situation?
A) Media richness
B) Persuasive communication
C) Filtering
D) Flaming
E) Information overload

Question

Quizplus · Accepted Answer

Filtering may involve deleting or delaying negative information or using less harsh words so a message sounds more favorable. In this scenario, the lower-level staff filtered the negative information about the line of tires from the senior executives so that they heard about the manufacturing defects after much delay.

Senior Executives at a Large Tire Company Learned That a Line