Properly use, data mining allows the firm to _________________.
A) Move to the marketing planning phase
B) Choose elements of the marketing mix
C) Use marketing communications to customize approaches to different segments
D) A and C
E) All of the above

Question

Quizplus · Accepted Answer

Data mining helps firms analyze large datasets to uncover patterns and insights, which can inform marketing planning, choosing marketing mix elements, and customizing marketing communications for different segments.

Properly Use, Data Mining Allows the Firm to _________________