A data warehouse __________________.
A) Is a place to keep former customer records
B) Is storage for old file boxes
C) Allows customers to store meaningful information about themselves online
D) Allows the company to combine huge amounts of information and then use data mining techniques to learn more about current and potential customers
E) Is a place to store ideas for future marketing campaigns
Correct Answer:
Verified
Q45: Carol's boss wants her to identify interactive
Q46: Firms need to _.
A) Identify all customer
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Q49: Mayleen wants to cut down on unproductive
Q51: To use touchpoints successfully, the firm must
Q52: John recently got a job as a
Q54: A CRM touchpoint that does not require
Q55: _ is most likely not considered a
Q90: The CRM process cycle may be divided
Q96: _ is the second element in the
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