For CRM to succeed, it must have the support of _____________.
A) The IT Department
B) Top management
C) The sales team
D) The marketing department
E) All of the above
Correct Answer:
Verified
Q21: ROCI stands for _
A) Related Observable Customer
Q22: Key parts of the marketing plan that
Q24: To use CRM, companies are _.
A) Redesigning
Q25: Fred Reichheld, a customer loyalty expert, has
Q27: CRM is _.
A) A software system
B) A
Q28: The _ is the monetary number that
Q29: The ultimate goal of CRM is maximizing
Q30: Pedigree Puppy Club is a CRM program
Q31: CRM stands for _.
A) Consumer Retention Management
B)
Q83: Customer loyalty is defined as _.
A)Repeat purchases
B)The
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