Differentiation strategy implies that a company is able to compete on a basis that is ________.
A)The same as competition
B)Unique and where customers are willing to pay a premium
C)A leadership price position
D)Driven by customer contact
E)Derived product demand

Question

Quizplus · Accepted Answer

Effective differentiation is absolutely central to successful positioning strategies. Michael Porter, in his classic book Competitive Advantage, explains differentiation as follows: When employing a differentiation strategy, the organization competes on the basis of providing unique goods or services with features that customers value, perceive as different, and for which they are willing to pay a premium.

Differentiation Strategy Implies That a Company Is Able to Compete