The concept of being able to get either secondary and/or primary data on a market being considered for segmentation means _______.
A)Differentiation
B)Targeting
C)The market is accessible to media
D)The market is readily identifiable and can be measured
E)The market is primed to be attacked by media

Question

Quizplus · Accepted Answer

Effective segmentation relies on the marketing manager's ability to isolate members of a submarket to create a unique appeal. Segmentation most often requires data and if secondary data on the markets of interest aren't available or if primary data can't be easily collected, it may not be possible to do segmentation.

The Concept of Being Able to Get Either Secondary And/or