Having a product whose value proposition is a well-kept secret ________.
A)Is a good idea
B)Is not a good thing in marketing
C)Is a concept that uses subliminal messages
D)Is a superior concept used in targeting
E)Is a well-accepted idea in market segmentation

Question

Quizplus · Accepted Answer

Having a product whose value proposition is a well-kept secret is not a good thing in marketing-marketing managers want the right customers to clearly recognize their products' value-adding capabilities.

Having a Product Whose Value Proposition Is a Well-Kept Secret