Question 1

What is the distribution strategy in each phase of the product life cycle?

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Question 2

Who are Pioneers and market followers? What are the advantages for each? In which stage of the PLC do Pioneers emerge?

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Question 3

Kellogg's offers over 25 types of frozen waffles and pancakes.What is this entire group of products called? Would Eggo develop a product strategy for each individual product or use the same strategy for all the Eggo products?

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Question 4

In addition to Eggo products, Kellogg's brands include Morningstar Farms, Nutrigrain, Rice Krispies, Frosted Flakes Cheez-its, Famous Amos, and others.How would this group of products be classified?

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Question 5

Jill, who lives in Florida, needs to purchase a winter coat, an infrequent shopping task.What are the eight product discriminators she will use in determining her ultimate purchase?

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Question 6

What is the pricing strategy in each phase of the product life cycle?

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Question 7

What are the two dimensions used to classify business goods into three broad areas? What are these three broad areas?

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Question 8

Haagen-Dazs introduces new ice cream, sorbet and frozen yogurt flavors every year.In terms of the marketing communications budget, should the firm spend more money on new flavors or support the most popular flavors like chocolate and vanilla?

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Question 9

What is the marketing communications strategy in each phase of the product life cycle?

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Question 10

At which stage of the PLC does the most dramatic growth in sales occur?

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Question 11

Business goods can be placed on a continuum from low cost/frequent purchases to high cost/infrequent purchases.Give examples of those at either end of the spectrum.

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Question 12

Maytag makes several types of clothes washers and dryers.In the High Efficiency line, the Performance Series three sets of machines a multiple price points, the 3000 Series, the 5000 Series, and the 9000 Series.What is the type of strategy Maytag is following?

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Question 13

Arnaud, the product manager for a new all-purpose household cleaner, is meeting with his team and the company's advertising agency.They are defining the essential benefit, core product and the enhanced product.What is a likely scenario of their definition?

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Question 14

What are the two product strategies in the decline stage of the PLC?

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Question 15

What are the market conditions in each phase of the product life cycle?

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Question 16

What are the three phases in the Maturity stage of the product life cycle?

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Question 17

What are the stages of the product life cycle?

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Quiz 10: The Product Experience: Product Strategy