Market testing is designed to help the company ________.
A) Adjust its marketing plan before product launch
B) Make a decision of whether to launch the product or not
C) Forecast the future from the test
D) A, B and C
E) None of the above

Question

Quizplus · Accepted Answer

Market testing is done to adjust the marketing plan before product launch, make a decision of whether to launch the product or not, and also to forecast the future from the test results. Therefore, option D is the correct choice as it includes all three objectives of market testing.

Market Testing Is Designed to Help the Company ________