The greater the ___________, the more market testing a company will want to do before a full product launch.
A) Profit motive of the company
B) Risk of alienation of existing customers
C) Risk of failure
D) Cost of doing nothing
E) All of the above

Question

Quizplus · Accepted Answer

The risk of failure is a crucial factor in determining how much market testing a company will want to do before launching a product. Higher risk of failure means more market testing is necessary to mitigate that risk. The profit motive, risk of alienation of existing customers, and cost of doing nothing can all be important factors as well, but they do not necessarily correlate directly with the extent of market testing required.

The Greater the ___________, the More Market Testing a Company