Market testing can take a long time, and this can result in ________.
A) Competitors being able to develop marketing strategies to counter a product launch
B) The company losing the excitement of a new product
C) Competitors being able to sabotage the firm's efforts
D) On-line guerilla tactics by competitors that will disrupt the sales cycle of the product
E) None of the above

Question

Quizplus · Accepted Answer

If market testing takes a long time, competitors may have enough time to develop marketing strategies that can counter the product launch. This can result in decreased sales and market share for the company.

Market Testing Can Take a Long Time, and This Can