Once a product is ready to be test marketed, ________.
A) It is marketed under a code name
B) It is marketed with a brand identity and packaging that will be used when commercialized
C) It is marketed under a fake name to hide its real market existence from competitors
D) It is marketed with very different appeals than will be used in the commercialization phase to keep the benefits hidden from competition
E) None of the above

Question

Quizplus · Accepted Answer

Test marketing involves releasing the product into a limited market to gauge its performance, and this is usually done with a brand identity and packaging that will be used when the product is commercialized. This allows the company to test whether the branding and packaging resonate with the target market, how consumers respond to the product, and whether changes need to be made before a full-scale launch. The other options given are not typical practices in test marketing.

Once a Product Is Ready to Be Test Marketed, ________