One of the key ways to instill a customer-centric culture in the firm is to _____________.
A) Have each member of the firm learn the company song
B) Apply the fairness test to all customer contacts
C) Align the firms properties to the number of customers by zip code and by SIC code
D) Instill an organization-wide focus on understanding customer's requirements
E) None of the above

Question

Quizplus · Accepted Answer

Instilling an organization-wide focus on understanding customer's requirements is the key way to instill a customer-centric culture in the firm. This would involve understanding the needs and preferences of customers, their pain points, and working towards resolving their issues. This would not only increase customer satisfaction but also drive customer loyalty and retention. A, B, and C are not relevant or effective ways to instill a customer-centric culture.

One of the Key Ways to Instill a Customer-Centric Culture