One of the strategies that a service company has to do is to take its intangible service and make it __________.
A) More tangible
B) More like other companies in the industry
C) Less understandable
D) Look like a brand that people like
E) All of the above

Question

Quizplus · Accepted Answer

Service companies have to find ways to make their intangible services more tangible in order to help customers understand and perceive the value they offer. This could be done through providing physical evidence such as brochures, pictures, or videos, creating a welcoming environment, or using storytelling to help customers understand the service experience.

One of the Strategies That a Service Company Has to Do