One of the problems with ROMI is that it is often focuses on __________ rather than looking at the effects or changes in brand equity.
A) Long term decision perspective
B) Short term decision perspective
C) Relationship marketing
D) Incremental authorization
E) None of the above

Question

Quizplus · Accepted Answer

ROMI (Return on Marketing Investment) often focuses on short-term decision making and measuring the financial impact of marketing efforts in terms of immediate sales or revenue. However, this approach may overlook the long-term effects on brand equity, customer loyalty, and other intangible benefits that may not be immediately measurable but can provide significant value to the company over time.

One of the Problems with ROMI Is That It Is