Marketing Management Study Set 4
Quiz 16: The Marketing Dashboard: Metrics for Measuring Marketing Performance
Everyone Calculates Romi the Same,so When One Corporate Executive Talks
Everyone calculates ROMI the same,so when one corporate executive talks about the concept other people know what his or her measurement is.
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For a particular product,there is one market share rather than several market share numbers.
One of the most important measurement issues is the measurement related to supply chain.The variables measured have to do with stock-outs,service levels due to on-time deliveries,and inventory turns.
One of the most important measures for online measurement is click-through rate in that it measures the final sale in the process.
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