If a low risk marketing program has a return on marketing investment (ROMI)of 4.0, this means that any marketing program must generate at a minimum $4.00 in revenue for every _____ in marketing expenditure.
A) $1.00
B) $10
C) $100
D) $1,000
E) None of the above

Question

Quizplus · Accepted Answer

ROMI is calculated as revenue generated from marketing program divided by the cost of the marketing program. Therefore, if ROMI is 4.0, it means that for every $1 spent on marketing, the program generates $4 in revenue. Hence, the answer is A) $1.00.

If a Low Risk Marketing Program Has a Return on Marketing