A dashboard creates transparency in marketing's goals, operations, and performance-this in turn ________.
A) Leads to smaller marketing budgets
B) Leads to animosity among departments
C) Elevates marketing's perceived accountability and trust by others
D) Makes marketing look like the hero in the company
E) None of the above

Question

Quizplus · Accepted Answer

A dashboard provides visibility into marketing's activities and outcomes, which improves accountability and trustworthiness. This helps to justify marketing's budget and improve relationships with other departments, rather than causing animosity. While it may lead to increased recognition for marketing's successes, it is unlikely to make them the hero of the company.

A Dashboard Creates Transparency in Marketing's Goals, Operations, and Performance-This