Comparing salespeople on the basis on how many calls they make to customers could be a(n)_______________ measure because making a lot of calls does not necessarily improve sales or customer satisfaction.
A) unreliable
B) deficient
C) contaminated
D) valid
E) unacceptable

Question

Quizplus · Accepted Answer

The measure is contaminated because it includes factors (number of calls) that do not necessarily correlate with the desired outcome (improved sales or customer satisfaction).

Comparing Salespeople on the Basis on How Many Calls They