Innovators at 3M developed Scotchbrite Greener Clean scrub sponges from spiky agave plant leaves. Customers appreciate this superior product (they don't rust or scratch) and like the fact that their purchase is environmentally responsible, making this an example of
A)the societal marketing concept.
B)the marketing concept.
C)consumerism.
D)target markets.
E)capitalism.

Question

Quizplus · Accepted Answer

The development and marketing of the Scotchbrite Greener Clean scrub sponges align with the societal marketing concept, which emphasizes fulfilling the needs and wants of customers while also considering the long-term well-being of society and the environment. By creating a product that is environmentally responsible and meets customer needs, 3M demonstrates a commitment to both social responsibility and customer satisfaction.

Innovators at 3M Developed Scotchbrite Greener Clean Scrub Sponges from Spiky