A live theatre performance cannot be touched like a physical object,but is still considered a product.To a marketer,this is an example of a(n) __________.
A) utility
B) production
C) value
D) service
E) idea
Correct Answer:
Verified
Q161: Which of the following statements best describes
Q167: A product
A)consists of the benefits or customer
Q171: The Hermitage, a famous Russian art museum,
Q176: What is the marketing term for people,
Q178: In marketing, thoughts about concepts, actions, or
Q193: Entities such as manufacturers, retailers, and government
Q198: In Figure 1-5 above,letter "B" represents which
Q199: Customer relationship management refers to
A)the view that
Q200: In Figure 1-5 above,letter "C" represents which
Q208: Organizations such as American Airlines,U.S.Bank,and the Red
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