Which of the following possible characteristics of consumer buying is LEAST likely to enter into an organizational buying decision?
A)comparison of product performance with expectations
B)purchase decisions based on the highest overall evaluation
C)alternatives evaluated on important criteria
D)information gathered from internal and external searches
E)problem recognition triggered by self-actualization motives

Question

Quizplus · Accepted Answer

Self-actualization motives are related to individual needs for personal growth and achievement, which are less likely to be relevant in organizational buying decisions. The other characteristics listed are more common in organizational buying decisions.

Which of the Following Possible Characteristics of Consumer Buying Is