Which stage in the new-product process is a SWOT analysis used to identify the strategic role the new product might serve in the firm's business portfolio?
A)idea generation
B)screening and evaluation
C)business analysis
D)development
E)new-product strategy development

Question

Quizplus · Accepted Answer

SWOT analysis is used during the new-product strategy development stage to identify the strengths, weaknesses, opportunities, and threats of the new product and how it fits into the firm's overall business portfolio. This helps the firm determine the strategic role the new product might serve and whether it aligns with their overall business objectives.

Which Stage in the New-Product Process Is a SWOT Analysis