-According to Figure 9-4 above, column B represents a(n)
A)continuous innovation.
B)discontinuous innovation.
C)disruptive innovation.
D)dynamically continuous innovation.
E)evolutionary innovation.

Question

-According to Figure 9-4 above, column B represents a(n)
A)continuous innovation. 
B)discontinuous innovation. 
C)disruptive innovation. 
D)dynamically continuous innovation. 
E)evolutionary innovation.

Quizplus · Accepted Answer

Column B represents a dynamically continuous innovation, which involves changes to existing products that require a moderate level of consumer learning or behavior change.

-According to Figure 9-4 Above, Column B Represents A(n)