To help consumers assess and compare its airline service, Frontier Airlines uses personable animal characters in its advertising to announce and describe benefits, such as leather seats and stretch seating, to help deal with the
A)incongruity of the service.
B)inseparability of the service.
C)intangibility of the service.
D)inflexibility of the service.
E)interdependence of the service

Question

Quizplus · Accepted Answer

Frontier Airlines is using personable animal characters in its advertising to make its intangible service more tangible for consumers. By announcing and describing benefits such as leather seats and stretch seating, the airline is trying to deal with the intangibility of its service, which is the inability to hold, touch, or see it before purchase.

To Help Consumers Assess and Compare Its Airline Service, Frontier