When a shopper visits a retail store to inspect merchandise, but then purchases the merchandise online, it is referred to as __________.
A)Multichannel retailing
B)Multichannel marketing
C)Intertype retailer competition for customers
D)Showrooming
E)Intratype retailer competition for customers

Question

Quizplus · Accepted Answer

Showrooming is the act of visiting a brick and mortar retail store to examine a product, but then purchasing it online. This trend has become increasingly popular with the rise of e-commerce and mobile shopping.

When a Shopper Visits a Retail Store to Inspect Merchandise