When Microsoft's Hotmail included the tagline,"Get your Private,Free E-mail from Hotmail," on each of the millions of e-mails it processed daily,it was using __________.
A) opt-out marketing
B) viral marketing
C) customerization
D) niche marketing
E) buzz marketing
Correct Answer:
Verified
Q141: There are three approaches to viral marketing.
Q142: An Internet-enabled promotional strategy that encourages individuals
Q143: Viral marketing refers to
A)an embedded message that
Q157: In marketspace, buzz refers to
A)instant messaging.
B)twittering or
Q158: There are three approaches to viral marketing.
Q180: Web communities refer to
A)online cooperative buying centers
Q181: Visitors to the Universal Studios theme park
Q182: A blog refers to
A)a private online forum
Q186: All of the following are motivators for
Q188: At the De Beers website,users can design
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