Interactive marketing refers to
A)the two-way buyer-seller electronic communication in a computer-mediated environment in which the buyer controls the kind and amount of information received from the seller.
B)the two-way buyer-seller electronic communication in a computer-mediated environment in which the seller controls the kind and amount of information received from the buyer.
C)the interactive, Internet-enabled system that allows customers to design their own products by answering questions and choosing from a menu of attributes, prices, and delivery options.
D)the consumer-initiated practice of generating content on a marketer's website that is custom-tailored to an individual's specific needs and preferences.
E)an Internet-enabled digital environment characterized by face-to-screen exchange relationships and electronic images and offerings.

Question

Quizplus · Accepted Answer

Interactive marketing involves two-way communication between the buyer and seller, with the buyer controlling the information they receive from the seller in a computer-mediated environment. This can be through various channels such as social media, email, or chat. The key element is that the communication is interactive and tailored to the individual buyer's preferences and needs.

Interactive Marketing Refers to