Two unique capabilities of Internet technology,__________ and __________,promote and sustain customer relationships.
A)choice;control
B)cost;convenience
C)interactivity;individuality
D)communication;information
E)choiceboards;collaborative filtering

Question

Quizplus · Accepted Answer

Interactivity allows customers to interact with the company and each other through various online channels, fostering a sense of community and engagement. Individuality allows companies to tailor their offerings and communication to each customer's unique preferences and needs, building a personalized relationship. Together, these capabilities promote and sustain customer relationships. Choice and control (A) are important but do not specifically relate to promoting and sustaining customer relationships. Cost and convenience (B) are more about transactional benefits than relationship-building. Communication and information (D) are important but not unique to internet technology. Although choiceboards and collaborative filtering (E) can enhance customer relationships, they are not the only capabilities that do so.

Two Unique Capabilities of Internet Technology,__________ and __________,Promote and Sustain

Two Unique Capabilities of Internet Technology, and ,Promote and Sustain