Which of the following statements is true about customer categories in the context of growing industries?
A)Laggards frequently adopt new products even when the benefits are not obvious.
B)Innovators are the customers who are the last ones to adopt a new product.
C)A typical late majority customer group is a behaviorally conservative set of customers.
D)Customers in the early majority generally do not understand the value of new technology.
E)Laggards form the leading wave or edge of the mass market.

Question

Quizplus · Accepted Answer

In growing industries, the typical late majority customer group is a behaviorally conservative set of customers. These customers tend to be skeptical of new products and wait until the majority has adopted them before trying them out. Laggards, on the other hand, are the customers who are the last ones to adopt a new product and usually do so only when the benefits are too obvious to ignore. Innovators, early adopters, and early majority customers are the ones who understand the value of new technology and are willing to try it out before the majority.

Which of the Following Statements Is True About Customer Categories