The first group of customers to enter the market for a new product are called:
A) laggards.
B) late majority.
C) innovators.
D) early majority.
E) passive shoppers.

Question

Quizplus · Accepted Answer

The first group of customers to enter the market for a new product are called innovators. They are willing to take risks, are highly knowledgeable about the product or technology, and often serve as opinion leaders for the rest of the market. Laggards are the last group to adopt a new product, while the early majority and late majority fall in between these two groups. Passive shoppers are not a recognized group within the diffusion of innovations theory.

The First Group of Customers to Enter the Market for a New