A market growth factor that explains customers' perceptions of a new product as better at satisfying their needs than the product it replaces is called:
A) complexity
B) relative advantage
C) compatibility
D) trialability
E) observability

Question

Quizplus · Accepted Answer

Relative advantage refers to customers' perception of a new product being better at satisfying their needs than the product it replaces. Complexity refers to the ease of use, while compatibility refers to the extent to which the product fits with the customers' values and experiences. Trialability and observability refer to the ease of trying the product and the visibility of its benefits, respectively.

A Market Growth Factor That Explains Customers' Perceptions of a New