A road map for the entire organization for a specified future period of time, such as one year or five years is referred to as a __________.
A)marketing dashboard
B)business plan
C)operation plan
D)mission statement
E)marketing metric

Question

Quizplus · Accepted Answer

A business plan outlines the strategy and goals for the entire organization over a specified period of time, typically one to five years. It includes objectives, financial projections, market analysis, and other important information necessary for success. The other options (marketing dashboard, operation plan, mission statement, marketing metric) are important components of a business plan but do not encompass the entire plan itself.

A Road Map for the Entire Organization for a Specified