Elements in a marketing plan depend on who the audience is and what the purpose is.For example, the marketing plan for an internal audience would point the direction for future marketing while the marketing plan for an external audience, the marketing plan would
A)give a broad general overview.
B)function as a sales document.
C)be more informally written.
D)be directed to the people who would be affected by it.
E)be directed to the people who must implement the plan.

Question

Quizplus · Accepted Answer

A marketing plan for an external audience functions as a sales document and should be written in a way to grab the attention of potential customers or investors. It should include detailed information about the product or service being marketed, as well as the target market and competitors.

Elements in a Marketing Plan Depend on Who the Audience