Ultimate Consumers Refer to

Ultimate consumers refer to

A) the people who use the goods and services purchased for a household.
B) people who have already purchased a firm's product at least once, have been satisfied, and are likely to make repeat purchases.
C) people or organizations that have used a competitor's product and who have been dissatisfied, and who are still seeking a product or service to satisfy their needs.
D) one or more specific groups of potential customers toward which an organization directs its marketing program to the exclusion of other potential customers.
E) one or more specific groups of potential customers toward which an organization directs its marketing program.