Which of the following best describes a marketable service?
A)Services are physical objects
B)Services are intangible items
C)Services are intangible concepts and thoughts about products, actions, or causes
D)Services are used to gain product preferences
E)Services are concern with the marketing activities of an individual or organization

Question

Quizplus · Accepted Answer

A marketable service is an intangible offering that can be marketed and sold to customers. Services are not physical objects or concerns with marketing activities, but rather intangible concepts and thoughts about products, actions or causes.

Which of the Following Best Describes a Marketable Service