A local university offers business courses for a specific target market composed of people who currently work, who want to take refresher courses, or work towards a higher degree.Which of the following would be the most effective way to communicate with the target market, bearing in mind that communication must be both effective and economical?
A)Put announcements on campus bulletin boards.
B)Distribute promotional materials during classes.
C)Advertise on national television.
D)Advertise on local hip-hop radio shows.
E)Advertise in the local newspaper.

Question

Quizplus · Accepted Answer

Advertising in the local newspaper would be the most effective and economical way to communicate with the target market. It allows for targeted advertising in a specific geographic area, reaching individuals who live and work in the community. Additionally, it is likely more cost-effective than other options like national television or radio advertising.

A Local University Offers Business Courses for a Specific Target