One or more specific groups of potential consumers toward which an organization directs its marketing program is referred to as a
A)mass market.
B)tangential market.
C)market aggregation.
D)target market.
E)promotional market.

Question

Quizplus · Accepted Answer

A target market is a specific group of consumers that a company aims to reach with its marketing efforts. The other options are not accurate descriptions of a targeted group of consumers.

One or More Specific Groups of Potential Consumers Toward Which