Question 1

FedEx and UPS are converting their delivery trucks with standard diesel engines to more fuel-efficient and cleaner technologies, such as hybrid-electric vehicles.These vehicles can cut fuel costs by half and lower fuel emissions by 90 percent.This is an example of

Accepted Answer

FedEx and UPS are implementing green marketing by converting their delivery trucks to more fuel-efficient and cleaner technologies, which can lower fuel emissions by 90% and cut fuel costs by half. Green marketing involves promoting environmentally friendly products or practices to appeal to environmentally conscious consumers.

Question 2

A Toyota dealership in British Columbia, Canada, donated $50 to the Make-A-Wish Foundation of Canada for each Toyota purchased during a particular month.This is an example of how a small business can engage in

Accepted Answer

This is an example of cause marketing, where a company links its products or services to a particular cause or social issue and makes a donation to that cause for each purchase made by customers. In this case, the dealership is linking the purchase of a Toyota to the Make-A-Wish Foundation and donating $50 for each car sold.

Question 3

Cadbury Canada recognized that education is crucial to lifting Ghanaian children out of poverty.They had a vision of giving thousands of kids a leg up into a reality.Cadbury's worked with its lead partner, World Vision Ghana, to identify every child in cocoa-farming villages who had to walk at least three kilometers or more each way to school.In the spring of 2009 Cadbury's Canada launched a program which encouraged consumers to enter the bar codes on their candy and chocolate bars online.Each entry represented one bicycle part, and 100 parts "built" one bike.The biggest-ever shipment of bicycles to Ghana - 5,000 in total, is helping thousands of kids get to school - and get a head start on a brighter future.The is an example of

Accepted Answer

This is an example of cause marketing, where a company partners with a charitable cause to promote both the cause and the company's products, encouraging consumer participation to support the cause.

Question 4

Cause marketing refers to

Accepted Answer

Cause marketing refers to the practice of a company's charitable contributions being tied directly to the customer revenues produced through the promotion of one of its products. This approach is intended to benefit both the company and the cause. It helps the company increase sales and improve its image by showing that it is socially responsible, while the cause it supports receives funding and increased awareness.

Question 5

A systematic assessment of a firm's objectives, strategies, and performance in terms of social responsibility is referred to as a(n)

Accepted Answer

A systematic assessment of a firm's objectives, strategies, and performance in terms of social responsibility is referred to as a social audit. This involves evaluating the firm's impact on society and the environment, as well as its efforts to promote ethical behavior and sustainability. It helps the firm to identify areas of improvement and develop strategies to enhance its social responsibility performance.

Question 6

American Express Company pioneered cause marketing when it sponsored the renovation of

Accepted Answer

The American Express Company sponsored the renovation of the Statue of Liberty, making it the first company to use cause marketing.

Question 7

A social audit is a systematic assessment of a firm's objectives, strategies, and performance in terms of social responsibility.The five steps of the audit are (1) recognition of a firm's social expectations and the rationale for engaging in social responsibility endeavors, (2) identification of social responsibility causes or programs consistent with the company's mission, (3) determination of organizational objectives and priorities for programs and activities it will undertake, (4) specification of the type and amount of resources necessary to achieve social responsibility objectives and (5)

Accepted Answer

The final step of a social audit is the evaluation of social responsibility programs and activities undertaken and assessment of future involvement. This involves a review of the effectiveness of the firm's social responsibility efforts and an assessment of whether it should continue with these activities or make changes. The other options (A, B, D, and E) are not the final step of the social audit process.

Question 8

When American Express pioneered cause marketing, not only did it raise $1.7 million to renovate a national icon, it increased usage among cardholders, and

Accepted Answer

The passage states that American Express increased usage among cardholders through cause marketing. This implies that they were able to attract completely new cardholders, which is the best answer and the only one supported by the passage. The other options are not mentioned as a result of the cause marketing campaign.

Question 9

Procter & Gamble raises funds for the Special Olympics when consumers purchase selected company products.This is an example of

Accepted Answer

This is an example of cause marketing, where a company partners with a nonprofit organization to promote a social cause while also promoting its own products. In this case, Procter & Gamble is raising funds for the Special Olympics through the sale of selected company products.

Question 10

Conducting business in a way that protects the natural environment while making economic progress is referred to as

Accepted Answer

Sustainable development refers to conducting business in a way that meets the present needs without compromising the ability of future generations to meet their own needs. It involves balancing economic growth with environmental and social responsibility. Green marketing, stakeholder responsibility, relationship marketing, and natural marketing are all related concepts but do not capture the full concept of sustainable development.

Question 11

Chrysler recycles thousands of tons of wooden pallets, cardboard, and paper annually.The Chrysler car itself is 75 percent recyclable.Chrysler's programs to recycle waste are examples of

Accepted Answer

The programs implemented by Chrysler to recycle waste are examples of green marketing, which involves promoting environmentally friendly products and practices. By recycling materials and making their cars more recyclable, Chrysler is demonstrating a commitment to sustainability and appealing to consumers who prioritize eco-friendly options.

Question 12

Cause marketing programs incorporate all three concepts of social responsibility by addressing public concerns, satisfying customer needs, and

Accepted Answer

Cause marketing programs aim to enhance corporate sales and profits while addressing public concerns and satisfying customer needs, thus incorporating all three concepts of social responsibility.

Question 13

When charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products, it is referred to as

Accepted Answer

This is specifically describing cause marketing, where a company ties charitable contributions to the promotion of a specific product. Choice A (cooperative contribution) and choice D (philanthropic partnership) do not necessarily involve the promotion of a product, and choice B (tie-in contributions) and choice E (cause-related promotion) are not specific enough to describe this particular type of charitable contribution.

Question 14

Social audit refers to

Accepted Answer

Social audit refers to a systematic assessment of a firm's objectives, strategies, and performance in terms of social responsibility. It involves evaluating a company's policies and practices related to environmental sustainability, labor practices, community involvement, and ethical behavior, among other areas of social impact. The purpose of a social audit is to identify opportunities for improvement and to hold companies accountable for their social impact.

Question 15

Post supports the Boys & Girls Clubs.For every coupon found on a box of any of the Post brands redeemed, Post has promised to donate $.10 to the organization.This is an example of

Accepted Answer

This campaign by Post is an example of cause marketing, where a company partners with a nonprofit organization to promote a charitable cause while also benefiting the company's sales and brand image. The donation of $.10 for every coupon redeemed is directly tied to supporting the Boys & Girls Clubs, which creates a mutually beneficial arrangement for both Post and the nonprofit.

Question 16

Spiegel Inc.sold Christmas cards on page two of its holiday retail catalog.Spiegel designed and printed the cards.Proceeds from the sales of the Christmas cards purchased through the catalog went to benefit the Starlight Children's Foundation and the National Center for Missing and Exploited Children.In marketing, this is an example of

Accepted Answer

This is an example of cause marketing, as Spiegel Inc. partnered with charitable organizations and used the sales of Christmas cards to benefit their causes.

Question 17

At 3M, the "Pollution Prevention Pays" program has generated over 7,400 3P projects that eliminated more than 2.9 billion pounds of air, water, and solid-waste pollutants from the environment.This is an example of

Accepted Answer

This program by 3M is an example of green marketing since it focuses on environmental sustainability by reducing pollution and promoting environmentally friendly practices.

Question 18

FIGURE 4-4 
-Avon has already donated more than $600 million towards breast cancer research.One contributing factor was the sale of a bag designed by Marimekko® exclusively for the Avon Breast Cancer Crusade (see Figure 4-4 above).One hundred percent of net profits were donated to the crusade.This is an example of

Accepted Answer

This is an example of cause marketing, as Avon is partnering with Marimekko and donating profits to the Avon Breast Cancer Crusade as a way of supporting the cause of breast cancer research.

Question 19

A formal marketing practice, which occurs when the charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products, is referred to as

Accepted Answer

This formal marketing practice is referred to as cause marketing. It involves partnering with a nonprofit organization and tying charitable contributions to customer purchases of a specific product. It aims to promote both social good and brand awareness, encouraging customers to choose the product in order to support the cause.

Question 20

Many fast food restaurants, including Burger King, McDonald's, and Wendy's, no longer use Styrofoam containers (which do not degrade as quickly as paper in a landfill) for packaging of their products.Rather, these firms wrap their burgers in recycled paper and place to-go orders in recycled paper bags.These fast-food restaurants use

Accepted Answer

The use of recycled paper for packaging is an example of green marketing, which refers to promoting products or services that are environmentally friendly.

Quiz 4: Ethical and Social Responsibility in Marketing