The three types of organizational buy classes are
A)industrial, reseller, and government.
B)consumer goods, industrial goods, and services.
C)users, influencers, and deciders.
D)new buy, make-buy, and modified rebuy.
E)straight rebuy, new buy, and modified rebuy.

Question

Quizplus · Accepted Answer

The three types of organizational buy classes are straight rebuy, new buy, and modified rebuy, which corresponds to letter E. Industrial, reseller, and government (A) classify different types of organizations and not types of buy classes. Consumer goods, industrial goods, and services (B) describes categories of products and services, not types of buy classes. Users, influencers, and deciders (C) represent the different roles and responsibilities in the buying process, and not types of buy classes. Finally, new buy, make-buy, and modified rebuy (D) includes a term not typically used in relation to organizational buy classes, and thus not a best choice.

The Three Types of Organizational Buy Classes Are