June Golden is part of the buying center for a large manufacturer.Her field of expertise is logistics and she is responsible for choosing transportation providers for the company.A sales representative for Yellow Roadway (a very large trucking firm) calls on June, however her secretary thinks he is quite rude and announces that June is not available.The secretary is acting in the role of __________ for the buying center.
A)gatekeeper
B)decider
C)buyer
D)influencer
E)user

Question

Quizplus · Accepted Answer

The secretary is acting as the gatekeeper since she is screening the sales representative's call and determining whether or not June will speak with him.

June Golden Is Part of the Buying Center for a Large